AASC Case Study
AASC
Since launching our new SEO-optimized website with Ad-tivity, we’ve seen an impressive increase in new patient inquiries—our monthly numbers have doubled! Ad-tivity’s results have truly exceeded our expectations, and the impact on Allergy, Asthma, and Sinus Centers has been fantastic. We’re thrilled with how this has enhanced our ability to provide top-quality care to even more patients dealing with allergies, asthma, and sinus issues.
Challenges & Approach
The Challenge
Allergy, Asthma, and Sinus Centers partnered with Ad-tivity to strengthen its online presence and attract more patients across its multiple locations. In a competitive healthcare market, it was essential to rank for terms like “allergy specialist” and “sinus treatment” while emphasizing the center’s specialized services for allergy, asthma, and sinus care. By implementing a targeted SEO and PPC strategy, Ad-tivity aimed to enhance visibility for both general and specialized services, positioning Allergy, Asthma, and Sinus Centers as a trusted leader in comprehensive care for allergy and respiratory health.
Our Approach
Website Audit
Performed a comprehensive audit to identify issues, refine site structure, and boost SEO performance. Integrated PPC campaigns to increase immediate visibility and drive traffic for high-priority healthcare services.
Keyword Strategy
Researched high-value keywords for services like "allergy specialist," "asthma treatment," and "sinus care," leveraging a combination of SEO and PPC terms for maximum reach.
On-Page SEO
Optimized content, meta tags, and headers to enhance search visibility and improve user experience. Combined with targeted PPC ads, this approach increased engagement on key service pages.
Local SEO
Enhanced Google My Business, managed citations, and integrated local keywords to improve local rankings. Launched local PPC ads to capture high-intent searches within each center’s service areas.
Content Creation
Developed service pages and blog posts focusing on key treatments and patient concerns, driving organic traffic while aligning with PPC ad content for consistency.
Technical SEO
Resolved crawl errors, improved mobile loading speeds, and ensured efficient site indexing to enhance both organic rankings and PPC ad quality scores.
Monitoring & Reporting
Tracked performance via Google Search Console, Google Ads, and Google My Business, continuously refining strategies based on data to maximize ROI across organic and paid channels.
Results
145%
in Organic Visitors in the last 6 months
