Bridge ST Case Study
Bridge ST
Bridge ST
“My new SEO optimized website from Ad-tivity has helped us double our new patients each month!”
Challenges & Appraoch
The Challenge
Bridge St Aesthetic and Dental Implant Clinic partnered with Ad-tivity to elevate its online presence and attract more patients across Aberdeen. In a competitive dental market, it was essential to rank for terms like “dental implants Aberdeen” and “cosmetic dentistry,” while showcasing the clinic’s expertise in both NHS and private dental care. Through a strategic SEO and PPC approach, Ad-tivity aimed to improve the clinic’s visibility for both general and specialized dental services, positioning Bridge St Aesthetic and Dental Implant Clinic as a trusted provider of high-quality, comprehensive dental care.
Our Approach
Website Audit
Conducted a thorough audit to identify areas for improvement, optimize the site structure, and strengthen SEO performance. Integrated PPC campaigns to increase immediate visibility and attract traffic for high-priority dental services.
Keyword Strategy
Researched high-value keywords, focusing on services such as "dental implants," "cosmetic dentistry," and "NHS dental care in Aberdeen," blending SEO and PPC keywords for maximum reach.
On-Page SEO
Optimized content, meta tags, and headers to boost search visibility and enhance user experience. This, combined with targeted PPC ads, helped drive engagement on essential service pages.
Local SEO
Enhanced Google My Business profiles, managed citations, and integrated local keywords to improve rankings in Aberdeen. Launched local PPC ads to capture high-intent searches within the clinic's service areas.
Content Creation
Developed detailed service pages and informative blog posts centered around key treatments and patient concerns, increasing organic traffic and aligning with PPC ad content for a cohesive brand message.
Technical SEO
Addressed crawl errors, improved mobile load speeds, and optimized site indexing to enhance both organic rankings and PPC ad quality scores.
Monitoring & Reporting
Tracked performance through Google Search Console, Google Ads, and Google My Business, continuously refining strategies based on data insights to maximize ROI across both organic and paid channels.
