Since launching our new SEO-optimized website with Ad-tivity, we’ve seen a remarkable increase in new patients—our monthly numbers have doubled! The results have exceeded our expectations, and we couldn’t be happier with the impact on our practice.
101% Increase
In organic Visitors in the
last 6 months
64% Increase
In Conversions
70% Increase
In ROI
60% Increase
In Leads
Challenges
& Appraoch
The Challenge
Alverna House Dental Practice approached Ad-tivity to boost its online presence and attract more patients in St Helens. Competing in a saturated market, it was crucial to rank for terms like “Dentist in St Helens” and “Emergency Dentist” while highlighting high-end services such as dental implants and Invisalign. By combining SEO and PPC strategies, Ad-tivity aimed to improve visibility for both general and specialized services, positioning Alverna House as a top choice for comprehensive dental care in the area.
Our Approach
Website Audit
Conducted a full audit to identify issues, improve site structure, and enhance SEO performance. Integrated PPC campaigns to boost immediate visibility and drive traffic for high-priority services.
Keyword Strategy
Researched high-value keywords for services like "Dentist St Helens," "Emergency Dentist," and "Invisalign St Helens," incorporating both SEO and PPC keywords for maximum reach.
On-Page SEO
Optimized content, meta tags, and headers to improve search visibility and user experience. Combined with targeted PPC ads, this strategy increased engagement on key service pages.
Local SEO
Enhanced Google My Business, managed citations, and added local keywords to boost local rankings. Local PPC ads were also launched to capture high-intent searches within the St Helens area.
Content Creation
Created service pages and blogs targeting key dental procedures and patient concerns, driving organic traffic while aligning with PPC ad content for consistency.
Technical SEO
Fixed crawl errors, improved mobile speed, and ensured optimal site indexing, enhancing both organic rankings and PPC ad quality scores.
Monitoring & Reporting
Tracked performance through Google Search Console, Google Ads, and GMB, adjusting strategies based on results to maximize ROI across both organic and paid channels.
Results
211%
Increase
In organic Visitors in the
last 6 months
56.8%
Increase
In Call Volume
Book More than
500
New Patients per month
30+
Keywords
including all main treatments,
are in the top 3 positions.