Bridge St Aesthetic and Dental Clinic is a reputable dentistry service provider located in Aberdeen, UK. They offer a wide range of dental services such as general dentistry, cosmetic dentistry, orthodontic treatments, and preventative care. About 6 months ago, They partnered with Ad-tivity, a leading digital marketing agency, to increase their online presence and attract more patients to their clinic.Ad-tivity’s comprehensive marketing strategy, including SEO, PPC, and social media, helped Bridge St Aesthetic and Dental Clinic to achieve a significant increase in website traffic and bookings.
In order to generate more leads for Bridge St Aesthetic and Dental Clinic Treatment, our analysts have refined the marketing strategy by redirecting the focus from branded to non-branded generic keywords that are highly pertinent. Specifically, we are now targeting keywords such as "Nhs Dentist in Aberdeen" and treatment-related phrases like "Invisalign" and "dental implants". This shift in focus will aid in increasing the number of leads generated.
In order to enhance the social media presence of Bridge St Aesthetic and Dental Clinic, we developed an extensive social media marketing plan with the goal of engaging the target audience. This plan involved creating visually captivating and informative content such as videos and infographics to showcase the clinic's services and expertise.Moreover, we utilized social media platforms like Facebook and Instagram to interact with users and address their queries and concerns promptly. This helped in building a strong connection with potential patients, which ultimately resulted in increased engagement and a broader reach.
To enhance the online visibility of Bridge St, we implemented a comprehensive SEO strategy that involved conducting in-depth keyword research and optimizing the website's content, metadata, and on-page elements to make it more search engine-friendly.Furthermore, we established high-quality backlinks from reputable websites within the dental and healthcare industry, and optimized the website's loading speed, mobile responsiveness, and user experience. As a result of these efforts, the website achieved higher rankings for relevant search queries, leading to an increase in organic traffic and potential patient leads.
Increase in Organic Traffic
Through our SEO efforts, we were able to achieve a remarkable 609% increase in organic traffic to Bridge St Aesthetic and Dental Clinic website. This significant boost in website traffic helped increase the clinic’s online visibility and potential patient leads.
As a result of our digital marketing strategies, Bridge St Aesthetic and Dental Clinic saw a 50% increase in conversions, meaning more website visitors turned into potential patients. This improvement in conversion rate helped the clinic generate more revenue and grow its patient base.
Increase in Conversions
Increase in Facebook Page
Our social media marketing efforts resulted in a 89% increase in Bridge St Aesthetic and Dental Clinic’s facebook page reach. This significant growth in followers helped increase the clinic’s online visibility and brand awareness on social media, and also helped drive more engagement with potential patients
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