OldTown Dental Care Marketing Case Study
OldTown Dental Care
Challenges & Appraoch
The Challenge
Old Town Dental Care approached Ad-tivity to strengthen its online presence and attract more patients in Aberdeen, UK. Operating in a competitive dental market, the clinic sought to rank prominently for key search terms like “Dentist in Aberdeen” and “Emergency Dentist Aberdeen” while promoting its premium services such as dental implants and Invisalign. Ad-tivity implemented a tailored combination of SEO and PPC strategies to boost visibility for both NHS and private dental services, establishing Old Town Dental Care as a trusted choice for comprehensive dental care in the region.
Our Approach
Website Audit
We conducted a detailed website audit to uncover technical issues, optimize the site structure, and improve overall SEO performance. Concurrently, PPC campaigns were launched to deliver immediate visibility and drive traffic to high-priority service pages.
Keyword Strategy
Extensive keyword research was undertaken to target high-value terms such as "Dentist Aberdeen," "Emergency Dentist Aberdeen," and "Invisalign Aberdeen." By incorporating these keywords into both SEO and PPC campaigns, we maximized the clinic's visibility and reach to prospective patients
On-Page SEO
We optimized website content, meta tags, and headers to enhance search engine visibility and provide a seamless user experience. Targeted PPC ads complemented these efforts, driving both organic and paid traffic to critical service pages.
Local SEO
To capture local search traffic, we improved the clinic’s Google Business Profile, enhanced local citations, and incorporated geo-targeted keywords across the site. Local PPC ads were also launched to connect with patients actively searching for dental services in Aberdeen.
Content Creation
We created new service pages and informative blogs addressing key dental treatments and patient concerns. These were designed to align with PPC ad content, ensuring a consistent message while driving organic traffic and reinforcing paid campaigns.
Technical SEO
We resolved crawl errors, improved mobile site speed, and optimized indexing to enhance organic rankings. These improvements also contributed to higher PPC ad quality scores.
Monitoring & Reporting
We utilized tools like Google Search Console, Google Ads, and Google Business Profile insights to track performance. Data-driven adjustments were made regularly to maximize ROI for both organic and paid campaigns.
