Great King Street Dental Practice is a reputable dentistry service provider located in Aberdeen, UK. They offer a wide range of dental services such as general dentistry, cosmetic dentistry, orthodontic treatments, and preventative care. About 6 months ago, They partnered with Ad-tivity, a leading digital marketing agency, to increase their online presence and attract more patients to their clinic.Ad-tivity’s comprehensive marketing strategy, including SEO, PPC, and social media, helped Great King Street Dental Practice to achieve a significant increase in website traffic and bookings.
Our analysts have revised the marketing strategy for Great King Street Dental Treatment, with a shift in focus from branded to non-branded generic keywords that are relevant to the clinic. This involves targeting keywords such as "Dentist in dumfries" and treatment-related phrases such as "Invisalign" and "dental implants" to improve lead generation. Furthermore, we have amplified Great King Street Dental's digital presence by launching campaigns across various Google channels. This will aid in expanding the reach of the clinic and create a more robust online presence.
To enhance the social media presence of Great King Street Dental, we developed a comprehensive social media marketing plan that aimed to engage with the target audience. We created visually appealing and informative content, including videos and infographics, to highlight the clinic's services and expertise. We utilized social media platforms like Facebook and Instagram to interact with users and promptly address their queries and concerns. This helped in establishing a strong connection with potential patients and boosting the clinic's online reputation. Our efforts resulted in a significant increase in Great King Street Dental's social media following, translating into more exposure and potential patients for the clinic.
Our approach to SEO for Great King Street Dental involved conducting extensive keyword research and optimizing the website's content, metadata, and on-page elements to improve its search engine visibility. We established high-quality backlinks from reputable websites within the dental and healthcare industry and optimized the website's loading speed, mobile responsiveness, and user experience to ensure optimal performance. As a result of these efforts, the website achieved higher rankings for relevant search queries, leading to an increase in organic traffic and potential patient leads.
Increase in Organic Traffic
Through our SEO efforts, we were able to achieve a remarkable 793% increase in organic traffic to Great King Street Dental website. This significant boost in website traffic helped increase the clinic’s online visibility and potential patient leads.
As a result of our digital marketing strategies, Great King Street Dental Clinic saw a 50% increase in conversions, meaning more website visitors turned into potential patients. This improvement in conversion rate helped the clinic generate more revenue and grow its patient base.
Increase in Conversions
Increase in Facebook Page visits
Our social media marketing efforts resulted in a 1`4% increase in Great King Street Dental’s facebook page visits. This significant growth in followers helped increase the clinic’s online visibility and brand awareness on social media, and also helped drive more engagement with potential patients